In part five, I take a look how Obama is getting out the vote and viral advertising. I’ve decided to change this post slightly from what I described earlier. I’d like to focus purely on Obama and his various websites and viral advertising. YesWeCanSong.com The first time I had ever heard of the term ‘viral advertising’ […]
Pumpkins for Obama
I’ve never really been good at pumpkins. Enter YesWeCarve.com I actually did OK with this one. I used a stencil available on their website. I also submitted the photo to their blog… I hope to see it up there soon!
Politics & Effectively Using the Web (part four)
In part four, I take a look at the recent website redesign by John McCain and compare it to his previously all black website. Beautiful Design I believe I’ve said this on my blog before. This presidential campaign has largely been about change. Most significantly, a change from really horrible design in political campaigns to truly […]
Stepping into Video & Motion Design
I’m in a ‘Motion Graphics’ course here at Truman. Our first project was to use Wonder Bread as part of stop motion animation. I chose to play on the fact that Wonder bread was the ‘first’ to sell sliced bread and is an american icon. So I focused on another series of American “firsts” – […]
Word ‘o the day!
Psychographics – the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. I was watching a video about a viral marketing campaign from BMW and Jack Pitney, VP of Marketing at BMW said something pretty cool. He said that BMW targets an audience based on […]