I’m playing with the idea of offering quick thoughts via video here and there. Here’s the first thought: What is social media? To hear the long version of this quick thought, check out my full presentation on social media and brands.
Just yesterday, I spoke to Lambda Pi Eta, the communication department’s honor society at Truman State University. I was connected to them by fellow Mountain Dew and Twitter addict, Don Krause (@santee). I was über nervous about speaking, as I always am, but I think I overcame that fear. I talked about my experience with […]
It seems that Google Local Business Listing has fallen under the radar, at least in my sphere of influence. So I wanted to share some advice to anyone who runs a small business or provides a marketable service. What is it? Google Local Business Listing is a way to get your business on Google Maps […]
Today I presented to a group of teachers at Truman State University about using social networking tools and blogging to grow support for gecko mathematics – a unique math curriculum that was translated into English from Korean. Last year Creative Improv, the design firm I run built a website, blog and social network profiles for […]
Jeffrey Zeldman (@zeldman), self-proclaimed web standards guru just tweeted about a WordPress plugin for adding a Facebook ‘like’ button to your individual blog posts. So, of course I clicked through and checked it out! I instantly installed it on my blog here and tested it out. I absolutely love it. It seems that most people […]
As a business, using social media is ‘…about having a direct dialog’ with your audience.
Businesses who have an Internet presence (which should be every one of them or they are REALLY missing out) need to keep up with changes in the social media landscape and engage their audience where their audience spends most their time – Facebook, Twitter, etc. Why should businesses be active in social media? So that […]
Since it seems like my six-part series on the 2008 presidential election has disappeared within my blog, I wanted to re-highlight it since I spent hours researching various aspects of that election. This series focuses on the websites of Sen. John McCain and then-Sen. Barrack Obama. It was a culmination of a semester of research […]
In my Advertising course in college we analyzed many past political ads including Daisy Girl. It aired September 7, 1964 and seemed to be an effective ad because it drew fear about Lyndon B. Johnson’s opponent, Senator Barry Goldwater. The ad was created by innovative ad agency Doyle Dane Bernbach. It only aired once but that […]
In part six, I simply have a list of reasons why Obama won this election. When McCain took the low road with trivial negativity, Obama never slung mud back, he simply continued on the high road – very under control The negative ads by Obama that were run, were about the issues not about someone […]