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Logo Design

Logo Design, Someone Once Said...

Someone once said

A perfect implementation of the wrong specification is worthless. By the same principle a beautifully crafted library with no documentation is also damn near worthless. If your software solves the wrong problem or nobody can figure out how to use it, there’s something very bad going on. —Tom Preston-Werner The same could be said about […]

Branding, Design Concept/Ideas, Drawing, Inspiration, Logo Design

A Brand New sketchbook!

I got my ‘mystery product’ from Brand New today. It is a miniature sketchbook to continue sketching logos. I, along with the folks at Brand New believe strongly that great design starts with a sketch. The edges of each page contain a quote from various designers who contributed to this blog post on June 11, […]

Bad design by design, Branding, Design Concept/Ideas, Logo Design, Politics, Usability, Website Design

Politics & Effectively using the Web (part one)

In part one, I introduce the dilemma McCain has in effectively reaching young people on the web. This is part one of six. As a designer I’ve constantly looked at the candidate websites and tried to imagine how people of different age groups would react and interact with them. These next six blog posts will be […]

Branding, Clients, Design Concept/Ideas, Inspiration, Logo Design

Newest Logo Design

I’ve been working with a high school friend to develop a brand and website for his newest endeavor – to offer free online financial planning to lower-middle class people. He currently lives in Chicago as a financial planner. He had a good idea of what he was looking for. Colors, imagery and wording were some […]

Branding, Design Concept/Ideas, Logo Design, Usability

What Makes a Logo Great?

I don’t know too much about logo design, since I focus most of my time with magazine design and web design, although I will try to list some things I’ve learned. Effective Logos… …are distinctive …are visible …are usable …are memorable …are universal …are durable …are timeless …do not sell, only identifies. …derives its meaning from […]