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Branding, Inspiration, Politics, Website Design

GOP Candidates & the Obama Design Aesthetic

I couldn’t help but notice a few striking similarities between current GOP candidate websites and Obama’s 2008 campaign website and the current White House website. Glowing Blue Background It seems that the new political design trend is going to be glowing backgrounds. Most of the candidate’s sites use a glowing blue background of some sort […]

Branding, Creative Improv, Politics, Social Media, Viral Advertising

Social Media & Brands

Just yesterday, I spoke to Lambda Pi Eta, the communication department’s honor society at Truman State University. I was connected to them by fellow Mountain Dew and Twitter addict, Don Krause (@santee). I was über nervous about speaking, as I always am, but I think I overcame that fear. I talked about my experience with […]

Branding, Politics, Viral Advertising

A look back: 2008 Presidential election

Since it seems like my six-part series on the 2008 presidential election has disappeared within my blog, I wanted to re-highlight it since I spent hours researching various aspects of that election. This series focuses on the websites of Sen. John McCain and then-Sen. Barrack Obama. It was a culmination of a semester of research […]

Branding, Illustration, Website Design

Publish the Gecko

Michael and I at just recently completed a project for and This project was inspired by Jamie Varon and her popular website Jamie gained publicity from CNN, Fortune Magazine and many others for her straightforward approach to finding a job. I first found out about her by Dr. Grow, an education […]

Branding, Someone Once Said...

Someone once said…

Design is the silent ambassador of your brand. —Paul Rand I think this is important because your brand consists of the quality of your product or service not how great the design of your brochure, website or packaging is. A great design can only go so far, while a great brand must be the guiding […]