Over the month of October, I recapped all 12 conference talks in previous blog posts. Looking back through my notes from each speaker and blogging about my take-aways helped me really organize my thoughts and remember all the great things I learned.
The things I heard at the conference fall into one of three categories:
- “Amen!” I know that already and totally agree!
- “Huh?” I don’t know that, and I realize how much I still need to learn!
- “I’m feeling convicted!” I know that, but don’t want to put it into practice. Either because it’s hard or just not fun or glamorous.
Here is the ‘big idea’ and/or lesson I took away from each of the 12 talks:
10 Commandments of Web Design – Jeffrey Zeldman
- Stop focusing on ‘techy’ details and make your websites fun and playful – through conversational content.
- Test everything – using Adobe Creative Cloud Edge Tools and also test your deeply held assumptions.
Faster Design Decisions with Style Tiles – Samantha Warren
- During the design process, ask ‘Why?” in response to what they tell you, in order to get to the root of their statements
- Ask metaphor questions like, “If your brand were a ____, it would be a _________ and why?
- Begin using style tiles in my own design process.
Content/Communication – Kristina Halvorson
The story informs the format – think content first. My interpretation – The content informs the design
- Require bulk of content up front and understand all content before designing.
A write/read (mobile) web – Luke Wroblewski
“It takes big changes to go small” – Tim Cook, Apple CEO
- This means the mobile experience should have a focused and clear flow.
- Remove extraneous bits of design and content that deters users from main purpose and call to action.
The map & the territory – Ethan Marcotte
As a web designer, I need to craft mobile experiences that ensures that people who might feel like second-rate citizens do not also have a second-rate web browsing experience on the only device they can access the web on: their mobile device.
The Mobile Content Mandate – Karen McGrane
Disruptive Innovation = a product/service that is inferior in many ways comes out but ends up creating a brand new market of customers for their ‘inferior’ product or service
- The connection I made and the example I can’t stop thinking about: DIY website solutions like Google Sites, SquareSpace, etc vs hiring a web designer/developer
The Long Web – Jeremy Keith
Treat navigation as second. On mobile, you can decide to only place navigation at the bottom of your site. The nav icon can just be an anchor link (#nav) to the bottom of the website, where the navigation resides. Alternatively, the navigation icon could link out to a separate page that only has nav on it – has same experience for user, but different approach for designer/developer.
Putting UI’s in Motion – Val Head
My biggest take-away was that I haven’t been really taking advantage of CSS Animations.
- That means I need to read Val’s pocket guide book, CSS Animations
Preprocessing is for Everybody – Chris Coyier
- CSS is meant for computers to understand – so lets make it more productive to write it by preprocessing!
- I need to begin looking into and trying out SASS and proprocessing
Beyond Play – Joshua Davis
- When you engage in creative play, you discover the unknown.
- For example, I recently learned that 3M has a ’15 percent program’ that allows their employees 15% of their time to research and investigate their own ideas. As a result, products like scotch tap and sticky notes were invented. More about this idea here.
- If you never engage in creative play, you are only going to replicate others’ work, rather than truly innovating.
What Clients Don’t Know and Why It’s Your Fault – Mike Monteiro
- We have to understand that most people won’t buy design in their life and so the lack of understanding toward our industry should be understandable.
- Communicate with clients like doctors communicate with patients.
It’s a Great Time to be an Experience Designer – Jared Spool
- Innovation is about combining existing inventions in a new way:
- think Instagram, which combined taking photos with social networks
- think Apple’s support “Genius Bar”, where they combining appointments with customer support
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