My Holy Sh*t Moment

Recently, Mitch Goldstein (a great designer and educator at Rhode Island School of Design) blogged about his holy sh*t moment. His was that you could photograph type instead of just ‘typing’ it. A design student, Brittany Loar responded with her ‘moment’ as well.

Here are few of my holy sh*t moments:

• Throughout high school I would design everything with drop shadows. During my second year of college I realized NOT using a drop shadow was actually better. I do break this rule sometimes, but with great subtlety.
• As far as typography, I realized that I could kern out (generous space between letters of the word) words to add more contrast with other type (see this logo). I learned this closer to my third year of college.
• As far as page layout, using very generous margins with blocks of text really opened some things up for me (see this print ad). This as well was learned during my second year of college.

These probably don’t sound too groundbreaking if you’re a designer, but for a young designer (as I was), they are huge.

Now it’s your turn!

What was your holy sh*t moment in your profession, whether you are a designer, writer, photographer, programmer, or any other type of professional.

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