Someone once said…

Marketing without design is lifeless, and design without marketing is mute.

—Von R. Glitschka

This one is interesting and may explain why I feel it important for me to know what the marketing department is doing on the web at ATSU. I think the marketing folks and I both somehow understand this concept.

I think you could even say “A newspaper, magazine or story without design is lifeless” Even if it’s the choice of typeface and leading.