Social Networking, Blogging and You (or your business)

Today I presented to a group of teachers at Truman State University about using social networking tools and blogging to grow support for gecko mathematics – a unique math curriculum that was translated into English from Korean. Last year Creative Improv, the design firm I run built a website, blog and social network profiles for gecko math – we called it ‘Publish the Gecko‘, because it is a campaign to get publishers interested in gecko mathematics. This Summer, a grad-level course was put together to show elementary level teachers how to use this curriculum. I was asked to speak about the marketing of the curriculum through social networks and blogging and show the teachers how they might share things about the curriculum with their educator friends.

I will have a video of my talk very soon, but for now here is just a bit of what I shared:

• TV, newspapers and radio used to be the global platform – today that global platform is the Internet – a world wide web filled with social networks, websites and blogs.
• This new global platform allows ANYONE who has good content, products or services to gain support for free. This is HUGE.
• Blogs – a successful blog is one that encourages interaction among the community of people with the same interest
• Facebook – a way for businesses or organizations to reach their target audience on a personal level. It puts a face on an otherwise faceless corporation. If you have a business, you should have a facebook fan page and talk to your fans often and encourage feedback
• Twitter – basically the SMS of the Internet – a quick way to share short messages. Retweeting or forwarding messages has huge endorsement power, because you are saying this person or business is worth paying attention to.
• Retweeting has the power to make something go ‘viral’
• All these online tools are a way to interact with a community of people online that have the same interests as you – whether it is someone else who shares your love for the Smurfs or someone who might be interested in your business, product or service. Dude, smurf it up!
• Today, blogs, social networks and websites have provided the opportunity for anyone to pursue what you love – for more on this idea watch the following video (try to ignore the language)